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Concept

identity-based motivation (IBM) theory

The importance and meaning of one's identity change over time and can be influenced by situations and the information given. People tend to interpret situations and behave in ways that fit their social and personal identities which are important to them at that moment (Oyserman, 2007, 2009, 2015a).

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Updated 2021-06-25

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Psychology

Social Science

Empirical Science

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