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  • The Profit Hill

Imagine a company's profit is represented by a three-dimensional 'hill,' where the height of any point on the surface indicates the profit level for a given price and quantity. If the company finds that a small increase in its selling price leads to a very large increase in its total profit, what can be inferred about its current position on this hill?

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  • A company's profitability can be visualized as a three-dimensional surface where the two horizontal axes represent price and quantity sold, and the vertical axis (elevation) represents profit. The company is currently operating at a point on this surface where its elevation is zero because its selling price exactly matches its per-unit production cost. If the company then decides to increase its selling price while keeping the quantity of units it sells constant (at a level greater than zero), how will its position on this surface change?

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  • Strategic Paths on the Profit Hill

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  • Imagine a company's profit is represented by a three-dimensional 'hill,' where the height of any point on the surface indicates the profit level for a given price and quantity. If the company finds that a small increase in its selling price leads to a very large increase in its total profit, what can be inferred about its current position on this hill?

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