Conceptual designs help to create clear user interfaces that are easy to understand and interpret. It helps to describe different user roles and their requirements in detail so that the project is better understood from the offset.

University of Michigan - Ann Arbor

"Conceptual design is concerned with developing a conceptual model. It is an early phase of the design process, in which the broad outlines of function and form of something are articulated. It includes the design of interactions, experiences, processes, and strategies."

Conceptual Design

"A conceptual model is an outline of what people can do with a product and which concepts are needed for the user to understand how to interact with it."

Sharp, Helen. Interaction Design (p. 434). Wiley. Kindle Edition. 

Conceptual model

A user needs to know what a conceptual model is before one can discuss its design.

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