Essay

In the study of implicit egotism discussed in the text, how did researchers measure the tendency of individuals to prefer places similar to themselves? In your response, identify the specific pre-existing database they analyzed, the direct measurement activity they performed, and the specific name-state pairings that illustrated their findings.

Question: In the study of implicit egotism discussed in the text, how did researchers measure the tendency of individuals to prefer places similar to themselves? In your response, identify the specific pre-existing database they analyzed, the direct measurement activity they performed, and the specific name-state pairings that illustrated their findings.

Sample answer: To study implicit egotism, researchers analyzed existing Social Security records and measured migration by counting the frequencies of specific name-state relocations. They found that women with names like Virginia, Georgia, Louise, and Florence were disproportionately likely to have moved to states with similar names, namely Virginia, Georgia, Louisiana, and Florida, respectively.

Key points:

  • Identification of Social Security records as the data source.
  • Description of the measurement method as counting specific frequencies in existing databases.
  • Recall of the names involved: Virginia, Georgia, Louise, and Florence.
  • Recall of the corresponding states: Virginia, Georgia, Louisiana, and Florida.

Rubric: To receive full credit, the answer must identify 'Social Security records' as the source database, state that measurement involved 'counting frequencies' of relocations, and correctly pair the names (Virginia, Georgia, Louise, Florence) with their corresponding states (Virginia, Georgia, Louisiana, Florida).

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Updated 2026-05-27

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Research Methods in Psychology - 4th American Edition @ KPU

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