Experimental design where different participants are used in each condition of the experiment.

University of Michigan - Ann Arbor

1. Randomization
2. Allowing time between treatments
3. Counterbalancing the order of treatments among others. 
4. ALTERNATIVE: use independent groups design if applicable

Methods to reduce drawbacks

James, G., Witten, D., Hastie, T., & Tibshirani, R. (2013). An introduction to statistical learning (Vol. 112, pp. 3-7). New York: springer.

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