Norman, K. (2017). Individual Differences. In Cyberpsychology: An introduction to human-computer interaction (pp. 223-247). Cambridge University Press.

It analyzes human-computer interaction from a psychological perspective and how demographic variables could affect the user experience.

University of Michigan - Ann Arbor

"Summary: The more engaged users are, the more features an application can sustain. But most users have low commitment -- especially to websites, which must focus on simplicity, rather than features."

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