An individual who has always publicly advocated for animal welfare and believes buying products tested on animals is wrong, finds and purchases a highly effective skincare product they love. Later, they discover this product is from a company that tests on animals. According to the principle that psychological discomfort from conflicting beliefs and behaviors motivates a change in one of them, which of the following is the most probable internal reaction for this individual?

Individuals often experience psychological discomfort when their actions contradict their deeply held beliefs. To resolve this discomfort, they are motivated to bring their attitudes and behaviors into alignment. Read the following scenario and analyze the most likely psychological outcome.

Resolving Conflicting Beliefs and Actions

Attitudes can be altered internally through the psychological discomfort known as cognitive dissonance. This state arises when an individual holds conflicting beliefs or attitudes, which motivates them to change one of these components to restore consistency.

Google

Spielman, R. M., Jenkins, W. J., & Lovett, M. D. (2020, April 22). Psychology (2nd ed.). OpenStax. https://openstax.org/books/psychology-2e/pages/1-introduction

Learn After