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iOS: Color

Color is a great way to impart vitality, provide visual continuity, communicate status information, give feedback in response to user actions, and help people visualize data.

  • Use color judiciously for communication. The power of color to call attention to important information is heightened when used sparingly.
  • Use complementary colors throughout your app. The colors in your app should work well together, not conflict or distract.
  • In general, choose a limited color palette that coordinates with your app logo. Subtle use of color is a great way to communicate your brand.
  • Consider choosing a tint color to indicate interactivity throughout your app. If you define a tint color that denotes interactivity, make sure other colors don’t compete.
  • Provide two versions of your tint color to make sure it looks good in both light and dark modes.
  • Avoid using the same color for interactive and noninteractive elements.
  • Consider how artwork and translucency affect nearby colors.
  • Test your app’s color scheme under a variety of lighting conditions.
  • Consider how your use of color might be perceived in other countries and cultures.
  • Avoid using colors that make it hard for people to perceive content in your app.

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Updated 2021-01-20

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Design Science

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