Kutesmart marketed its products under various brand names. Notably, it repurposed 'Redcollar,' the firm's original name, as a label for its custom-made suits.

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Kutesmart is the rebranded identity of the manufacturing firm previously known as Redcollar, now under the management of Zhang Yunlan, the founder's daughter. This new branding coincides with a major shift in its production strategy, focusing on technological automation to produce affordable customized clothing.

Kutesmart

To cite the ebook, use The CORE Econ Team 2023 The Economy 2.0: Microeconomics Open access e-text https://core-econ.org/the-economy/.

To cite a unit, use The CORE Econ Team 2023 The Economy 2.0: Microeconomics Open access e-text https://core-econ.org/the-economy/ Unit [unit number] (url).

CORE Econ - The Economy 2.0: Microeconomics

Kutesmart's manufacturing process relies on a proprietary software system that translates customer measurement data into operational commands for automated cutting equipment. The entire production workflow is managed across a network of 480 distinct workstations, enabling a distributed and technology-driven approach to custom apparel.

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