P&G says seeking to be the best includes benchmarking performance rigorously against the very best internally and externally and learning from both successes and failures.

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Under the principle 'We Seek to Be the Best,' P&G states that it strives to be the best in all areas of strategic importance to the Company, that it benchmarks its performance rigorously against the very best both internally and externally, and that it learns from both its successes and its failures.

Seeking to Be the Best as a Procter & Gamble Principle

P&G public Purpose, Values and Principles page describing P&G's culture foundation, purpose, values, principles, integrity, leadership, ownership, trust, and respect. https://us.pg.com/policies-and-practices/purpose-values-and-principles/

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