Case Study

Modeling a Business Strategy Game

Two competing coffee shops, 'The Daily Grind' and 'Brew & Co.', are independently deciding whether to launch a 'Loyalty Card' program. Based on the scenario described below, construct the 2x2 payoff matrix that represents this strategic interaction. Your matrix should place 'The Daily Grind' on the rows and 'Brew & Co.' on the columns. The first number in each cell must represent the profit for 'The Daily Grind', and the second number must represent the profit for 'Brew & Co.'.

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Updated 2025-10-05

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