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Essay

Modifying Investment Risk in a Business Plan

Imagine you are advising an entrepreneur who has a business plan for a new, standard coffee shop. The plan projects a stable and predictable annual profit. Propose two distinct modifications to this business plan. The first modification should significantly increase the project's risk, and the second should significantly decrease its risk. For each modification, explain how it alters the variability of the potential profit outcomes.

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Updated 2025-08-17

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