In a research study by Leigh & Neighbors, they found that higher self reported rates of mindfulness, meaning awareness of mind/body, was associated with greater amount of alcohol consumption among college students. However, for only men, there was a relationship between enhancement drinking motives and alcohol consumption.

Relationship between mindfulness, alcohol consumption, and motives to drink.

When college students consume alcohol to suppress negative affective mood or enhance positive mood.

Creighton University

According to The Reason For Drinking Scale (Cronin, 1997) there are three areas of reasoning for drinking.

Mood Enhancement, Tension Reduction, and Social Camaraderie

Reason for Drinking

Mood Enhancement

In a study on college students, for both men and women social camaraderie was the most reported reason for drinking. Therefore, social reasons such as parties, gatherings, and more are a big influence on why college students drink the amount that they do. Social motives are high predictor of alcohol consumption.

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