New Mexico Highlands University

A major downside of naturalistic observation is the difficulty in setting up and controlling the study. Researchers lack control over when, or even if, a target behavior will occur. For instance, a researcher observing a restroom for hand-washing behavior might see no one enter all day, or a troop of gorillas under observation might migrate while the researcher is asleep. The benefit of acquiring realistic data comes at the cost of significant investments of time, money, and luck.

Cons of Naturalistic Observation

Spielman, R. M., Jenkins, W. J., & Lovett, M. D. (2020, April 22). Psychology (2nd ed.). OpenStax. https://openstax.org/books/psychology-2e/pages/1-introduction

Learn Before

Related