The designer is working in the artificial context of bits, pixels, input devices, users’ conceptual models, and organizing metaphors.

This is a narrow version of interaction design, related to the experience and background of other design disciplines that deal in aesthetics and qualitative values, like industrial design, graphic design, and architecture. It is the equivalent of these disciplines in that the first concern of the designer is the values of the people who will use the design—the aesthetics, subjective and qualitative values, and human factors. The designer creates a solution to give pleasure and lasting satisfaction, and hence to fit the market, business, and social requirements.