- talkativeness 
- linguistic diversity 
- assertive language 
- affective language

Online Leader Qualities

Replying to others in online discussion is more effective in creating conversation and language diffusion than creating original posts. Online leaders spend more time replying than they do creating original posts.

Online Leader Reply Habits

The ability to trigger communication and feedback in a group, and influence language used in online discussion.

Arizona State University

A bias where individuals are more likely to follow figures of authority/influence. 

Authoritative Bias 

Huffaker, D. (2010). Dimensions of leadership and social influence in online communities. Human Communication Research, 36(4), 593-617. http://doi.org/10.1111/j.1468-2958.2010.01390.x

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