- set challenging and specific contribution goals for individual members
- imposing specific guidelines for these contribution goals

Encouraging Contribution in Online Review Communities

- Readability
- Length of review
- Reputation in the community
- Identifiable reviewers
- Expertise in the community
- Tone of review (positive/negative)

Influencers of Perceived Usefulness of reviews in Online Review Communities

These communities are composed of a category that community members take part in reviewing the items/products/places within this category. Examples include: Movielens, Amazon, Yelp

New York University

- Support communities
- Customer (brand) communities
- Coaching communities
- Event communities
- Action communities
- Circumstances communities
- Social communities
- Learning communities
- Networking communities
- Review communities

Types of online communities

Online learning communities are peer-to-peer learning environments conducted through the internet. 

Online learning communities

Online support communities can usually revolve around support from others or suggestions from others on consumer purchases or inquiries about products/services. They bring together experts who share their insights on a specific topic, offering their support or help based on a certain problem. 

Examples of support communities:
- Quora
- various customer service FAQ websites

Online Support Communities

Customer (brand) communities contain customers of a certain brand or company where discussions around their products or services are the primary topics of discussion. These can be helpful in understanding brand perception from the consumer's POV and in creating future marketing campaigns. 

Examples of customer (brand) communities:
- LEGO Ideas
- Duolingo Incubator

Customer (brand) Communities

Online coaching communities are designed to education or support a client through learning or developing a new skill. Members within the community are also able to support each other while on the same journey.

Examples of online coaching communities:
- fitness coaching 
- restaurant coaching
- employee coaching

Online Coaching Communities

Online event communities' communication revolves around events being planned, members of these communities usually work with one another and coordinate details about these events through these online communities. 

Online Event Communities

Online action communities are a group of individuals who unite with the goal of achieving a specific objective or accomplishing something significant.

Examples of settings with action communities:
- schools
- geographical communities

Learn Before

Related

Learn After