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p value
The p value is the probability of the experiment having given the result it did purely by chance. The threshold of significance is almost always 0.05 so that if the probability of a chance outcome is less than 1 in 20, the experimental result is declared to be significant. There are other important thresholds as summarised in the following table

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Updated 2021-12-12
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User experience (UX) research
Design Science