A political campaign manager is developing a series of television ads to win over undecided voters. Market research has identified two distinct groups of these voters. Based on the psychological principles of persuasion, which group should the campaign manager prioritize targeting to maximize the ad's effectiveness, and why?

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An audience member's level of self-esteem influences their persuadability. Individuals with moderate self-esteem are the most easily persuaded, while those with either very high or very low self-esteem are less susceptible to persuasive messages.

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