Sources which are deemed as credible based on society norms, such as government websites being seen as inherently more credible.

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- Presumed credibility
- Surface credibility
- Earned credibility
- Reported credibility

Heuristics of Credibility for Web-based Information

Hadlington, L., Harkin, L. J., Kuss, D., Newman, K., & Ryding, F. C. (2022, January 13). Perceptions of Fake News, Misinformation, and Disinformation Amid the COVID-19 Pandemic: A Qualitative Exploration. Psychology of Popular Media. Advance online publication. http://dx.doi.org/10.1037/ppm0000387

Perceptions of Fake News, Misinformation, and Disinformation Amid the COVID-19 Pandemic: A Qualitative Exploration

Presumed Credibility of a Source

Judging credibility of a source based on the aesthetics of the source.

Surface Credibility of a Source

Judging credibility of a source based on an established foundation of trust which is built over time.

Earned Credibility of a Source

When a source's credibility is judged by an objective, qualified party.

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