Case Study

Pricing Strategy for a Hat Company

A hat company is analyzing its pricing strategy. Market research shows a linear relationship for demand: at a price of $20 per hat, no hats are sold, while if the hats were free, 40,000 would be demanded. The company is currently selling hats for $8 each and is considering raising the price to $12. Evaluate this proposal. In your response, you must calculate the total revenue at both prices and justify whether the price increase is a beneficial move for the company.

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Updated 2025-08-28

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