The amount of incoming information someone can handle at a given time.

University of Michigan - Ann Arbor

People ignore distracting stimuli through two factors:
- Perceptual load
- Processing capacity

Load theory of attention

Goldstein, E. B. (2014). Cognitive psychology: Connecting mind, research and everyday experience. Nelson Education.


Cognitive psychology: Connecting mind, research and everyday experience

Related to the difficulty of a task. When someone is familiar with a task, or it is simple it is considered a low-load task. This is in contrast to high-load tasks which require more effort and may be less familiar.

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