Based on the provided case study, analyze the most likely critical oversight in the company's product development process.

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Product Development

Picking the ideal research method is contingent upon what phase or timeline the project is at:

- Strategize:  Beginning phase where a great variety of ideas and opportunities can be entertained; this phase can be both quantitative or qualitative in approach (diary studies, surveys, etc.) 

- Execute: At this point, a decision has been made to go into a specific design direction. This stage is also used to improve design and decreas risk. This stage is usually qualitative (field study, card sorting, etc.)

- Assess:  Users are starting to engage with the product at this phase, so you can measure how well you're doing and compare with past data or against competitors. This step is quantitative (surveys, A/B testing, etc.)


Phases of Product Development

Product design is the process that is utilized to combine the needs of both users and business goals to create successful products. Product designers use their work to ensure that products are suitable for the company’s long-term business needs. They work to define product goals, create product roadmaps, and ultimately help release a successful product. The main difference between product design and UX design is that product designers are focused on the brand’s product in the market over time. 

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