Reaching users through storytelling in UX design involves a five-step process to build empathy and map the user journey:

1. Define target users with personas based on user research to gain empathic insights.
2. Create a plot with conflict to map out how personas can overcome specific problems using the design.
3. Give the design a supporting role by demonstrating how it easily improves the persona's life.
4. Establish the setting to understand when and where users interact with the design.
5. Tailor the look and feel of the design to align with the narrative and its functional benefits.