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Recall the central premise of Malcolm Gladwell's book 'Blink'. Which two methods of decision-making does he compare, and what does he state about their relative effectiveness?

Question: Recall the central premise of Malcolm Gladwell's book 'Blink'. Which two methods of decision-making does he compare, and what does he state about their relative effectiveness?

Sample answer: In 'Blink', Malcolm Gladwell compares making decisions based on extensive logical analysis with making decisions based on intuition or rapid cognition. He concludes that in certain situations, decisions based on intuition can actually be superior to those made using extensive logical analysis.

Key points:

  • Identifies extensive logical analysis as one method of decision-making.
  • Identifies intuition or rapid cognition as the contrasting method.
  • States Gladwell's conclusion that intuition can be superior to logical analysis in certain situations.

Rubric: The response must identify both decision-making methods (extensive logical analysis vs. intuition/rapid cognition) and accurately state Gladwell's position that intuition can sometimes be superior to analysis.

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Updated 2026-05-27

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Research Methods in Psychology - 4th American Edition @ KPU