Communities must promote to recruit new members and provide a steady supply of newcomers for replenishment and growth.

Indiana University

University of Michigan - Ann Arbor

- Recruitment
- Selection
- Retention
- Socialization
- Protection

Five challenges of attracting and maintaining new members in online communities

Kraut, Robert E., and Paul Resnick. Building successful online communities: Evidence-based social design. MIT Press, 2012.

Building successful online communities: Evidence-based social design (Kraut and Resnick)

The community should engage in tactics that keep potentially valuable newcomers around until they can develop more robust ties to the community or learn how the group operates.

Problem 3: Keeping Newcomers in the Community

The group must socialize the newcomers by teaching them how to act in a group-appropriate manner.

Problem 4: Teaching Newcomers the Ropes

Recruiting newcomers in online communities is challenging

Some online communities face the challenge of identifying and encouraging individuals who possess the right characteristics, skills, and motivation to make valuable contributions. For example, open-source software development communities focus on recruiting members with specific technical abilities. However, many Facebook groups or email-based groups hosted by Yahoo! and Google are less selective and welcome a wide range of participants.

Choosing the appropriate newcomers in online communities is challenging

Newcomers, who often have limited information and less commitment to the community compared to established members, may base their decision to stay or leave on their initial observations and interactions. This, coupled with the fact that newcomers may not yet be familiar with the appropriate ways to participate in the community, can lead to disruptions for existing members. To mitigate these risks, it is important for online communities to implement strategies for effectively screening and educating new members.

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