Goodman, E., Kuniavsky, M., & Moed, A. Observing the User Experience, 2nd Edition.

University of Michigan - Ann Arbor

While deductive reasoning begins with a premise that is proven through observations, inductive reasoning extracts a likely (but not certain) premise from specific and limited observations. Based on this definition, deductive analysis users predetermined categories to sort the data, and inductive analysis immerses researchers in the data and allows them to suggest new groups to researchers.

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