When individuals select themselves into a group, causing bias. 

Arizona State University

Partisan selective exposure is the concept that people seek out news sources that align with their political views and will support or match their already existing interests and attitudes. Partisan Selective Exposure seeks to explain how people's opinions have become so polarized even with the increased amount of information available to the public due to technology.

Partisan Selective Exposure

Gross, B. (2015). What makes someone a cyber balkan? finding the linkages between social psychology and self-selectivity in U.S. politics online. Atlantic Journal of Communication, 23(4), 225–236. https://doi.org/10.1080/15456870.2015.1047288 

What makes someone a Cyber Balkan? Finding the linkages between social psychology and self-selectivity in U.S. Politics online.

Similar to partisan selective exposure, people prefer algorithm-produced content that shows them content that already aligns with their thoughts and opinions and continues to reinforce them.

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