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Sequential Pattern Mining
Sequential pattern mining is an important research field in data mining. It refers to finding frequent event sequences with a certain order from huge transaction records. At present, sequence pattern mining has been widely used in DNA sequence licensing, customer shopping behavior analysis, website access law analysis and network behavior law analysis.
For example, the transaction data of a large supermarket chain has a series of user transaction databases. Each record includes the user's ID, the time when the transaction occurred and the items involved in the transaction. If we can mine the patterns involving the association relationship between transactions, that is, the relationship between users' several purchase behaviors, we can take more targeted marketing measures.
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Data Science