Incorporating social contact between users when they are generating contributions, increases their production (DC 16 CH2)

Social contact and contribution

The theory of sixteen basic desires for intrinsic motivation posits that people are driven to behave in ways that maximize sixteen fundamental psychological needs, or "types of joy."

University of Michigan - Ann Arbor

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Intrinsic motivation is the result of the prospect of fulfilling a "basic desire". Some identify this desire as wanting mastery or competency  (White 1959) and others wanting  pleasure  (Kahneman, Diener, and Schwartz 1999)

Roots of intrinsic motivation

Kraut, Robert E., and Paul Resnick. Building successful online communities: Evidence-based social design. MIT Press, 2012.

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