Non-conservative mainstream media outlets were only targeted when they interviewed individuals that were connected and spread extremist conservative beliefs.

Albion College

 There are seven broad themes of Framing Tasks: 

1. advertisers
2. platforms
3. conservatism
4. separation policy
5. mainstream media
6. political donations
7. endorsement

Sleeping Giants: Framing Tasks Themes in Digitally Native Activism

Li Y, Bernard J-G, Luczak-Roesch M. Beyond Clicktivism: What Makes Digitally Native Activism Effective? An Exploration of the Sleeping Giants Movement. Social Media + Society. July 2021. doi:10.1177/20563051211035357

Beyond Clicktivism: What Makes Digitally Native Activism Effective? An Exploration of the Sleeping Giants Movement

Targeted advertisers/organizations who show their ads on Breitbart and Fox News. Specifically, those whose corporate "morals" or ideas were at different from those that were being shared on Breitbart and Fox News.

Sleeping Giants: Advertisers (Framing Tasks Themes) in Digitally Native Activism

Targeted major online platforms, different social media sites, and hosting providers. They were called out t for spreading hate speech and misinformation while profiting from it. 
Another way of calling them out was to point out that platforms were failing to enforce their terms of services and policies, which prohibit hate speech.

Sleeping Giants: Platforms (Framing Tasks Themes) in Digitally Native Activism

Researchers looked at tweets related to conservative media outlets and actors, alt-right actors and organizations, conservative political donors, and policymakers. 
The activists bring attention to extremist affiliations, white supremacy associations, and  disinformation being spread. 

Sleeping Giants: Conservatism (Framing Tasks Themes) in Digitally Native Activism

Called out vendors, those supplying food and transport, dealing with the U.S. Immigration and Customs Enforcement (ICE)
- calling out airlines that transported separated families
- calling put Wayfair for supplying beds to children in the detainment camps

Sleeping Giants: Separation policy (Framing Tasks Themes) in Digitally Native Activism

Sleeping Giants: Mainstream Media (Framing Tasks Themes) in Digitally Native Activism

Individuals and corporations who donated to conservative politicians were targeted to get them to withdrawal their donations or at least publicize them.

Sleeping Giants: Political Donations (Framing Tasks Themes) in Digitally Native Activism

Individuals of the SG movement regularly supported other movements that had similar beliefs and aims.

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