University students were asked to read the scenario below. They were then asked to complete a survey that contained Likert scale questions relating to perceived intrusiveness, attitude toward the message, and attitude toward the brand.

"SMS advertising: How message relevance is linked to the attitude toward the brand?" Experiment

University of Michigan - Ann Arbor

"SMS advertising: How message relevance is linked to the attitude toward the brand?" Hypotheses

https://www.tandfonline.com/doi/full/10.1080/13527266.2012.699457?scroll=top&needAccess=true

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