norms shared by a majority of
 in-group peers often become internalized over time by group identifiers

Arizona State University


  Suhay. (2015). Explaining Group Influence: The Role of Identity and Emotion in Political Conformity and Polarization. Political Behavior, 37(1), 221–251. https://doi.org/10.1007/s11109-014-9269-1


Explaining Group Influence: The Role of Identity and Emotion in Political Conformity and Polarization

Social - emotional influence theory 

When encountering an out-group norm, individuals
 will not change their views in the direction of conformity with the (out-group)
 majority; and, if the out-group is disliked by their in-group peers, individuals will
 shift their views away from those of out-group members.

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