"State changes subtly can reinforce brand presence."

Arizona State University

Brand colors emphasize brand presence by associating specific interface actions and information with the brand identity. The application of brand color in a user interface can range from bold and prominent to subtle and sophisticated.

Brand Color Application in UI

Brands aiming to convey energy and excitement can apply color boldly in their UI. Bold color choices should reinforce the brand's presence while preserving content legibility and usability.

Bold Use of Color for Brands

State Changes for Brands 

Brands can use color in subtle ways, whether that means conveying:
- Sophistication
- Emphasizing content
- Suiting content in some other way

When using color with subtlety:
- Ensure that interactive areas and state changes remain identifiable and easily seen

Subtle Use of Color Usage for Brands

Progress indicators are a subtle but powerful place to incorporate brand color:
- Tie function of the app to the brand

Progress Indicators for Brands 

A placeholder UI is displayed while screen content loads:
- A brand color here assures users that they are still in the app as it loads

Placeholder UI for Brands 

"Features can be highlighted to ensure the user sees them by using color to guide user focus"

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