Storytelling is about transferring data to the users in the best possible informative and creative way. Storytelling is also a great and efficient marketing tool that might greatly increase the sales of your products/services. Storytelling helps create positive emotions and relationships between your brand and users.

University of Michigan - Ann Arbor

Syracuse University

There are 8 UI design trends that factor into the usability and giving users a better experience with the application. The following child nodes are the 8 trends of 2020.

UI design trends 2020

The design trends from 2020 can be found at this link: https://uxdesign.cc/8-ui-ux-design-trends-for-2020-68e37b0278f6

"8 UI design trends for 2020"

Illustrations as very popular design elements add a natural feel and “human touch” to the overall UX of the products. They are also strong attention grabbers because the motion makes us want to watch where it goes. The motion of the illustrations will also bring the product to life and make it stand out through extra details and personality. With the motions, the users will feel as if they are engaging with the product more. Animations are also one of the most effective ways to express a story about a brand, product, or service. 


Welcome to Swiggy by Saptarshi Prakash

Animated Illustrations

Microinteractions are small moments where the user and design interact. One popular platform is Facebook, which has many different microinteractions, such as the "Like" feature. People aren't aware of the microinteractions existence and importance of it because it is so natural and "blended" into the user interfaces. However, when it is removed, people tend to notice is it is missing very quickly. Microinteractions are a great way of showing how small adjustments in the user interface can change the user experience with it, whether it is better or not. 

Tab bar active animation — Aaron Iker

Microinteractions

3D graphics allows users to view the product or services in a more interactive and engaging way. An example to show that is to have 3D graphic renders for certain products that can be viewed in 360 degrees presentation. Even though it requires a lot of work and specific skills, the results are rewarding, in terms of making the platform more engaging. This will help users feel like they're going through a real world experience, especially for in-store shopping platforms. 

3D flip menu by Minh Pham

3D Graphic in web & mobile UI

Neumorphism is a detailed, precise, and delicate design style based on Skeuomorphism, which "refers to the design elements that are created in a realistic style/way to match the real-life objects." Compared to Skeuomorphism, Neumorphism put more focus on fashion and trendy elements. The key features of Neumorphism are the application of highlight, shadows, and glows.

The picture below is a Simple Music Player by Filip Legierski

Neumorphism

There has been an increase in the amount of designers using asymmetrical layouts, allowing them to be creative while also engaging users with a unique layout. Proper usage of asymmetrical layouts adds more character, dynamics, and personality to designs.


Asymmetrical Layouts

Augmented reality has been developed for the past few years and people have been able to use it to help them view the world. The user is aware of and can still interact with their environment. AR can increase engagement and interaction and provides a richer user experience.

Augmented Reality

Virtual reality allows for users to be more interactive and immersive with the real world. It is a computer-simulated environment that can simulate physical presence in places in the real world or imagined worlds. For 1Cademy, it can enhance student learning and engagement.

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