Case Study

Strategic Hiring at a Media Company

A legacy media company is pivoting to digital streaming and needs employees with modern data analytics and social media marketing skills. Their current marketing team consists of long-tenured employees with permanent contracts, high salaries, and deep industry connections, but they lack the required digital expertise. The company has identified several recent graduates with the exact skills needed, and two graduates could be hired for the price of one senior employee. However, the company's budget is tight, and dismissing any of the current team would trigger substantial severance payments and risk a walkout organized by the powerful media union.

Based on this scenario, analyze the primary economic trade-off the company's management is facing. Identify and explain the key factors that support hiring the new graduates versus the factors that support retaining the current team.

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Updated 2026-05-02

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