Granovetter attempts to create a conceptual bridge the gap between the often disparate perspectives of macro and micro theories by analyzing and characterizing the mechanics and level of intensity of dyadic ties between individuals within a social network. He demonstrates how an analysis on micro level, small scale interactions such as those between individual within a network can be extrapolated to understand large scale, macro processes on an institutional and societal level. He specifically promotes the utility of weak ties for maximizing the utility and effectiveness of interpersonal networks.