A form of automatic processing where the prime registers on our sensory organs--but we have no conscious awareness on its effects. 

Alma College

Refers to information processing that has the following characteristics: fast, parallel, efficient, takes little cognitive resources, and can be done in the absence of active control or attention. These processes influence the motivations that trigger various social cognitive behaviors. 

Automatic Processing

Fiske, S. T., & Taylor, S. E. (2017). Social cognition: From brains to culture. London: Sage Publications. 

 Social Cognition: From Brains to Culture 3rd Edition

The purest form of automatic processing. Is purely stimulus-driven, goal-independent, unintentional/unconscious, fast, and efficient. 

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