University of Michigan - Ann Arbor

- Offering a MOOC can create visibility for a university as a leader in various fields.

- Faculty members teaching MOOCs can increase their audience, potential for exposure to outside opportunities, and demonstrate their value as an instructor.

- There is an opportunity for positive or negative media attention depending on the success of a MOOC

Opportunities with MOOCs: "Reputation"

Vanessa P. Dennen and Amit Chauhan.MOOCs FORUM.Sep 2013.17-21.http://doi.org/10.1089/mooc.2013.0008

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