A public health organization is creating a campaign to encourage the adoption of a new, somewhat complex dietary guideline. They are considering two distinct audiences to target with their initial persuasive messaging.

• Audience A: A group of 19-year-old college students who report having moderate levels of self-esteem.
• Audience B: A group of 50-year-old nutritionists who report having very high levels of self-esteem.

Analyze the characteristics of both audiences. Which group is likely to be more easily persuaded by the campaign, and what specific characteristics of that group support your conclusion?