The Culture 500 illustrates meaningful benchmarking with Amazon: comparing Amazon to Facebook, Alphabet, Apple, and Netflix on innovation provides real insight, whereas comparing Amazon to Five Guys Burgers or Tim Hortons on innovation is not particularly useful.

Amazon vs Tech Peers Benchmarking Illustration in Culture 500

Organizing Culture 500 companies into industries with at least 10 competitors allows for meaningful comparisons of corporate culture.

Google

The Culture 500 organizes its companies into 33 clearly defined industries, with an average of 18 companies per industry. In the tool's industry bar graphs, the number to the right of each bar denotes the count of companies included in that industry.

Industry Structure of the Culture 500 Sample

MIT Sloan Management Review project page on measuring culture in leading companies, including the Culture 500 dataset. https://sloanreview.mit.edu/projects/measuring-culture-in-leading-companies/

MIT Sloan Management Review

Ten-Competitor Minimum for Meaningful Culture 500 Industry Comparisons

Companies that compete in multiple industries are included in more than one Culture 500 industry. For example, Johnson & Johnson makes medical devices, drugs, and consumer goods and is included in more than one industry.

Learn Before

Related

Learn After