- Description of beliefs, practices, and needs
- A content that arises from different participants or sources 


Claremont Graduate University

University of Michigan - Ann Arbor

Thematic analysis is a specialized nonstatistical technique used in qualitative research to analyze relatively unfiltered data by focusing on the prominent themes that emerge. Researchers use this method to deeply understand participant experiences rather than relying on numerical statistics.

Thematic Analysis

Rosala, M. (2019, September 29). How to Analyze Qualitative Data from UX Research: Thematic Analysis. https://www.nngroup.com/articles/thematic-analysis/

References: Thematic Analysis

- 1) Data gathering 
- 2) Read data from beginning to the end 
- 3) New codes that represent a theme

- 4) Summarize codes into themes 
- 5) Break 
- 6) Evaluate if the themes were appropriate 
* Steps 4 to 6 need to be repeated


6 Steps for Thematic Analysis 

The goal of analysis is to see how insights gained could create opportunities for change - to reframe how we see the world and our place in it.

The Goal of Thematic Analysis

- Software (CAQDAS)
- Journaling
- Affinity Diagram Techniques 


3 Common Types of Data Analysis Methods

- Labeled chunk of text as a word or a phrase
- Used as a keyword for as body of text 
- Allows researchers to find similarities, differences, and relationships between texts, which can help researchers land major themes 
- Adding the description of a code is suggested if coding requires more than one person or coding is done overtime 


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