People should use Grounded Theory as a research method to develop a theory that offers an explanation about the main concern of their population and how that concern is resolved.
Three basic types of Grounded Theory
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References
What is Grounded Theory? (Dr. Helen Scott and Dr. Antoinette McCallin)
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UX Research Fall 2020
Steps to use Grounded Theory
Pros and Cons to Grounded Theory
The Glaser (Classic) approach to Grounded Theory
The Strauss and Corbin approach to Grounded Theory
The Charmaz approach to Grounded Theory