For passive achievement priming, motivational stimuli are placed between microtasks, but it is not necessary to interact with them.

Passive Achievement Priming

For active achievement priming, the motivational stimuli are formulated as microtasks, so that it is necessary to interact with them. For example, workers may be asked to find the name of the author of a motivational quote.

Active Achievement Priming

- Passive Achievement Priming
- Active Achievement Priming

Davidson College

Achievement priming takes advantage of achievement-related stimuli. In crowdsourcing platforms, achievement primes have ranged from inspiring words to inspiring quotes. Their aim is to motivate workers and to subsequently increase and ameliorate their performance in microtasks. Additionally, achievement priming increases learning.

Achievement Priming in Microtask Crowdsourcing

Gadiraju, U., & Dietze, S. (2017). Improving learning through achievement priming in crowdsourced information finding microtasks. In Proceedings of the Seventh International Learning Analytics & Knowledge Conference (pp. 105-114).

Improving Learning Through Achievement Priming in Crowdsourced Information Finding Microtasks 

Types of Achievement Primes in Microtask Crowdsourcing

- Achievement priming leads to an increase in worker retention rates
- Achievement priming increases workers' learning rate
- When actively engaging with achievement primes, performance becomes more stable and accuracy improves

Learn Before

Related

Learn After