Under the 'Welcome competition' principle, Toyota states that it welcomes competition without ego because competition pushes it to improve, better serve customers and society, and create more value and a better experience.

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The Toyota Way presents named principles including acting for others, working with integrity, driving curiosity, observing thoroughly, getting better and better, continuing the quest for improvement, creating room to grow, welcoming competition, showing respect to people, and thanking people.

The Toyota Way

Toyota Europe public page on The Toyota Way 2020, including integrity, curiosity, Genchi Genbutsu, Kaizen, respect for people, and the Toyota Code of Conduct. https://www.toyota-europe.com/about-us/toyota-vision-and-philosophy/the-toyota-way.html

Toyota Europe: The Toyota Way

Under the 'Act for others' principle, Toyota states that it strives to keep the perspectives of customers and stakeholders at the core of its daily efforts, and that putting itself in others' positions helps it go beyond the impossible.

Act for Others in The Toyota Way

Under the 'Work with integrity' principle, Toyota states that people should consider where today's work should take them, how it affects those around them, and pursue objectives with integrity and honesty.

Work with Integrity in The Toyota Way

Under the 'Drive curiosity' principle, Toyota states that taking a personal interest in everything and asking questions to discover the mechanics behind phenomena generates new ideas.

Drive Curiosity in The Toyota Way

Under the 'Observe thoroughly' principle, Toyota states that people combine hard data with personally seeing, feeling, and interpreting the situation, exercising Genchi Genbutsu to discover creative and effective solutions quickly.

Observe Thoroughly in The Toyota Way

Under the 'Get better and better' principle, Toyota states that people take ownership every day to sharpen their own and one another's skills to meet evolving customer needs.

Get Better and Better in The Toyota Way

Under the 'Continue the quest for improvement' principle, Toyota states that people have a natural ability to change things for the better, that every improvement is valuable regardless of size, and that it seeks to evolve with Kaizen through incremental and breakthrough innovative thinking while never accepting the status quo.

Continue the Quest for Improvement in The Toyota Way

Under the 'Create room to grow' principle, Toyota states that focusing on what is essential, eliminating waste, and carefully managing resources creates room to grow and provides a foundation for agility and future ideas.

Create Room to Grow in The Toyota Way

Welcome Competition in The Toyota Way

Under the 'Show respect to people' principle, Toyota states that no work is solitary and no job is a one-person endeavor. It states that diverse perspectives are made into strength as one team, and that respect for people creates an environment where people feel welcome, safe, and heard and can contribute toward meaningful goals.

Show Respect to People in The Toyota Way

Under the 'Thank people' principle, Toyota states that it owes its existence to customers, members, partners, stakeholders, and communities, and says thank you to everyone it encounters.

Thank People in The Toyota Way

Genchi Genbutsu, translated as go and see for yourself, is described as going to the location or process where a problem exists in order to solve it more quickly and efficiently, grasp problems, confirm facts, and analyze root causes.

Genchi Genbutsu in the Toyota Way

Kaizen, translated as continuous improvement, is described as a philosophy that helps ensure maximum quality, eliminate waste, and improve efficiency in equipment and work procedures. The Toyota Way also states that kaizen improvements in standardized work help maximize productivity at every worksite.

Kaizen in the Toyota Way

Toyota's Code of Conduct is described as part of Toyota's organizational culture. It outlines specific attitudes and considerations expected from team members and serves as a guide to encourage members to take proper decisions and do the right thing.

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