Your portfolio will be viewed by hiring managers, recruiters, or fellow UX professionals, so it must appeal to these different groups of people. Think about which capabilities you want to showcase (prioritize) and how each group will understand this information. Very rarely will hiring managers take the time to read your entire portfolio word for word. This is one reason why your portfolio should be scannable.

A question you should consider throughout creating your portfolio is "What are the top three things about you and your work that a reader of your portfolio should take away?"

A quote from a research study: a UX professional says “I’m curious to know what isn’t in the design and why, just as much as I’d like to know why elements made it in.” as well as "Don’t just show me the finished product. I want to see the messy process and all the work and research that was put in to land on that shiny polished design."