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A field study is a type of research conducted in a real-world, natural environment rather than an artificial laboratory. Because they take place in natural settings, field studies often exhibit higher external validity, allowing researchers to more effectively generalize their findings to the real world.

Field Study

A field experiment is a type of field study where the researcher actively manipulates an independent variable in a natural setting while controlling extraneous variables as much as possible. Depending on the level of control achieved, these studies can yield high levels of both internal and external validity.

Field Experiment

External validity refers to the ability to generalize the results of a study beyond the specific people and situations that were actually investigated.

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