When comparing different electrical contracting business models, what is the main reason for evaluating every option against the same set of criteria—such as startup capital, cash-flow timing, staffing needs, risks, and sales approach?

When comparing different electrical contracting business models, it is crucial to evaluate every option using the same set of criteria rather than just picking what feels familiar. Match each comparison criterion below with the business factor it evaluates.

John is deciding between starting a residential service company or a commercial construction company. He effectively applies standard business model comparison criteria by analyzing the commercial option's startup capital and payment timing, while evaluating the residential option based solely on his familiarity with the daily wiring tasks.

Arrange the following steps in the correct logical order to demonstrate how an aspiring electrical contractor should analyze different business models to avoid the trap of choosing a niche based purely on trade familiarity.

An aspiring electrical contractor is deciding between two business models. For the first option, she thoroughly analyzes startup capital, payment timing, staffing requirements, entry barriers, and sales channels. For the second option, she only considers that she already knows how to do the daily wiring tasks involved. When asked to judge the soundness of her decision process, the key weakness is that she evaluated the second model based on trade ____ rather than applying the same structured comparison criteria she used for the first.