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When evaluating the validity of survey data, a researcher argues that as long as a respondent understands the question ('question interpretation') and remembers the correct information ('information retrieval'), the final data will be accurate. Based on the cognitive model of survey responding, this researcher's evaluation is logically flawed because it ignores the potential for bias during the 'response formatting' and 'response editing' stages.

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Updated 2026-05-16

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Research Methods in Psychology - 4th American Edition @ KPU

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