When running paid search ads for an electrical contracting business, what is the purpose of adding negative keywords such as 'DIY' or 'free' to a campaign?

When managing your electrical company's search campaign, you should avoid adding terms like 'DIY' and 'troubleshooting' to your negative keyword list, because doing so will limit your ad's overall visibility to local homeowners.

You are reviewing the recent search queries that triggered your paid ads. To prevent wasting your marketing budget, match each search query to the correct campaign action.

Analyze the financial impact of failing to use negative keyword filtering in a search campaign. Arrange the following events in the logical sequence that demonstrates how an electrical contractor's marketing budget is wasted.

An electrical contractor must critically assess their search campaign's return on investment. Upon determining that clicks from queries like 'DIY breaker replacement' provide zero conversion value, they decide to block these irrelevant searches. To implement this judgment and protect their marketing budget, they should add 'DIY' to their ____ list.

As you develop the marketing plan for your new residential-only electrical company, you must assemble a master negative keyword list. Which of the following collections of keyword groups demonstrates a complete and professional synthesis of all necessary exclusion categories to ensure your budget is not wasted on irrelevant traffic?